The Music Business

How Do I Promote My Music?

There are so many ways to promote music, the possibilities are endless. Jessica Lustig,* founding partner of 21C Media Group (a classical music public relations firm), offers some expert tips on: press kits (bios, work list, photos, reviews, score and audio samples, etc.), professional relations (behavior), cultivating musical networks, publishing vs. self-publishing, and basic “practical advice.” Click the link below to read her advice:

Tuning Up Your Musical Future

(How to Promote and Market Your Music is a segment from the AMC’s Tuning Up Your Career professional development workshop Increasing Your Visibility: How To Promote and Market Your Music.)

The following is another document that has been provided in AMC's workshop, Increasing Your Visibility: How To Promote and Market Your Music.

Promotional Materials

* Jessica Lustig’s background encompasses both music and business. After receiving a BM in oboe performance, she entered the music business at Columbia Artists Management working with conductors. In 1990 she joined the Bertelsmann Music Group, where during her six-year tenure at BMG Direct, she moved from copywriter to director of the classical division, responsible for classical business unit revenues of nearly $50 million and strategic planning for the division. After finishing her MBA in Marketing and International Business at New York University, she founded 21st Century Music Management, Inc., which was the only consulting company in the United States concentrating exclusively on living composers and new music performance. In January 2000, 21st Century Music Management merged into a new business, 21C Media Group, with co-founders Albert Imperato and Glenn Petry.

NewMusicBox Suggested Reading:

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